Most of our businesses have not escaped the impact of the recession.   Some have had a severe downturn while others have had a more moderate negative effect.
Regardless the current overwhelming forecast of the economists that study these things is that we are coming to the end of the recession and, although recovery will be [...]

Ask most companies if they would like the chance to directly interact with prospects and customers, create relationships, gain insights, and market a little along the way - and all at minimal cost - and nearly all will answer with a resounding “Yes!“  If that’s the case, then why are so few companies embracing social [...]

In today’s economy it can pay to be “green.”  As Earth Day approaches I have mined the ACCTivate! customer database and have noticed three trends:  buying “green”, selling “green” and living “green.”
For the most part, these are not companies staffed by people with activist approaches.  They are companies that have recognized the [...]

“The worst economic times - the Great Depression - was actually a rich period of management reinvention…Enterprises outperformed competitors and actually grew by excelling in understanding and satisfying customers’ changing needs.”  
 -          Harvard Business Review: Editor’s Blog, June 2008
 

Cyber security is a hot topic.  It has gone from a bunch of precocious adolescents with too much time on their hands to international spies and criminals.  The stories are circulating around the news media (including the blogs) about the evil doers who are knocking at our doors to retrieve our identities, our personal data [...]